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Design artwork for DKNY's new logo!


Now, this quintessential New York fashion label is looking to draw inspiration from the Soho Wall and invite creators to design custom artwork, utilizing a brand-new D-K-N-Y logo. The new logo returns to the design aesthetic of the historic Soho Wall era – thicker, bolder and more in your face (like a New Yorker!) - reinforcing DKNY’s position as an innovative, cool and cosmopolitan brand.​​​​​​​
DKNY is a global iconic fashion brand founded in 1989. The company designs, markets and distributes collections of apparel, accessories, footwear and select licensed products. The label continues to merge modern tailoring with sophisticated ease, celebrating the aspirational and practical spirit of New York. The city is a melting pot, a world of infinite possibilities and contrasts which gives consumers the energy and confidence to take a risk on life and reinvent oneself. More than a place, it's a unique state of mind, shared by New Yorkers and New Yorkers at heart around the world. The new collection takes DKNY’s wear-everywhere ethos ever forward by allowing everyone to create their own story.
Design artwork for DKNY's new logo!
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Design artwork for DKNY's new logo!

Published: